ABOUT US

GIVE A MAN A MASK AND HE'LL TELL YOU THE TRUTH."

A salute to the modern man, DUMB FRESH CO. is the embodiment of the American Dream.

The DFC man is a hustler, a doer, an over-achiever. It is for the honest man who doesn't need a mask to tell the truth. Dumb Fresh Co.'s clean, authentic concept offers classic silhouettes and fabrications in bold, progressive colors. It is simply for the blue collar man with white collar dreams.

Once a foundation for embroidered track jackets and graphic t-shirts, renown designer, visual artist and creative director Ryan Finney discovered to expand is never to compromise. While maintaining DFC's minimal and simplistic aesthetic, the brand continues to be timelessly essential.

For over a decade through tangible, sustainable and relatable styles, Finney’s fashion legacy shall remain a constant in this chaotic world of fading and emerging trends.